Portable Propane Grill

A Portable Propane Grill is an excellent way to increase your fun, as it will greatly accompany you on your road trips, picnics, boating or backyard parties and gatherings. The Best Portable Propane Grill is one which is easy to transport is resistant to the wind and how well does the burner heat up and whether or not it heats up evenly across all corners of the grill. It is necessary that when buying a grill we don’t just consider the cost of the grill and opt for a cheaper one because the cheap grills mostly have problems heating and, as a result, the meat is either undercooked or overcooked. So let’s have a look at what constitutes an excellent grill?

Qualities of a Good Grill:

The features mentioned below depend on and vary from individual to individual, but these will present in most of the top grills.

Size:

If you live in an apartment or a small house, then you should buy a small sized grill, but if you live in a huge house or mansion, then you should buy a large grill.

Side Burners:

This is a particularly helpful aspect if you want to cook some addons with your BBQ meal.

Portability:

Obviously to be a great portable propane grill the grill has to be easy and convenient when it comes to portability. The grill should be compact, lightweight and easy to move. If your grill doesn’t have that mobility, then the grill can’t be termed portable.

Since we have now covered the qualities that should comprise a good Portable Propane Grill, so lets proceed further and see the Top Rated Portable Propane Grills in the market right now.

Top Rated Portable Propane Grills:

  • On top of the list is Weber Q 2200 Portable Propane Gas Grill. They are the leader of the pack in the portable grill industry and offer a variety of grills at your disposal.
  • Next up is Solaire Go Anywhere Stainless Steel Portable Infrared Portable Propane Gas Grill, which is made of premium quality stainless steel. It also comes with a travel carry bag, which makes it convenient to move
  • Picnic Time Portagrillo Portable Propane Grill is next up on our list. This is an affordable grill which is best for picnics or going camping. Lighting this grill is convenient due to its built-in lighter
  • Nexgrill Tabletop Propane Gas Grill is the best grill when it comes to backyard cooking with your friends or loved ones.
  • Last but not the least is TEC G-Sport FR Tabletop Propane Grill. This grill only uses infrared to cook; this stops the food from drying out, and you’re left with juicy and food that is full of flavors

Conclusion:

I would like to conclude by saying that buying a Portable Propane Grill is no rocket science, but it is always better to do some research and buy the grill that best suits your need. Because the things ou buy reflect your personality and values.

 

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SEO against PPC, Which one is better?

Introduction:

In this article, I will aim to tell you the basic difference between SEO and PPC, the benefits and cons of each of them respectively. I will also tell you about the investment required in time and money also the return on investment. This article will also tell you different ways to maximize the revenue generated from SEO and PPC respectively.

Search Engine Optimization:

Search engine optimization, commonly known as SEO is one of the best and most widely used internet marketing strategy of the past decade that continues to progress and has been crucial in the success or failure of many startups and businesses. SEO has been in use since the 90’s through WebMaster in which the search query will find pages with the related keywords based on the density and frequency of keywords used on that page. This method became flawed when companies started realizing the importance of keywords and flooded the website with keywords that resulted in irrelevant data as people would abuse this system to improve their rankings. However, the entry of Yahoo and then Google’s search engine completely changed the landscape of SEO because what they do is that the results displayed in google’s search result are based on ranking with the page with most hits ranked higher. Google search bot doesn’t consider keyword density, but it also looks at the relevance of the keywords to ensure that website owners can’t manipulate ranking as they did previously.

SEO as a tool Internet Marketing:

SEO is one of the most widely used method used by websites for their marketing purposes and the traffic and rankings on Google do play an important role in determining the success of a business. To help you understand clearly, let’s say that Mr. A and Mr. B both open an online grocery store. Now Mr. A uses SEO to improve his page rankings and as a result, people visit his site more often than Mr. B’s who uses only connections to attract visitors. As a result, of effective SEO utilization, Mr. A is successful while Mr. B is a failure. However, SEO is not the only factor is Internet Marketing, It is also important the content should be of high quality and easy for people to understand.

The Benefits and Cons of SEO:

All of us know by now that SEO has some great benefits that cannot be challenged. However, it has its flaws too. So being the rational human beings we are it is necessary to look at the advantages and disadvantages of using SEO:

Advantages:

  1. With SEO, you will be able to generate and maintain a steady flow of traffic to your website or blog.
  2. One of the best benefits of SEO is that it will highlight your business to attract potential customers and increase its growth.
  3. SEO will help you become a prominent member of the internet community, and people will look up to you to help them find a solution to their problem.

Disadvantages:

  1. SEO is risky as there is no assurance that your page will be in Google’s top 10 search list. Which is the main reason to use SEO
  2. It requires time and patience before you see any return on your investments. SEO generate a return in the long-term and is not recommended for short-term profits.
  3. You don’t know with SEO the amount of traffic and money that will be generated and benefit you. So the aura of uncertainty is a problem.

 

Looking at it objectively, It can be seen that the benefits of SEO outweigh the disadvantages of it. So it is recommended to utilize SEO in your online marketing campaigns because the world is global now and chances are high of you getting noticed.

Best techniques to increase the efficiency of SEO:

SEO is only effective if you know how to use it properly. Without proper knowledge, you won’t be able to utilize SEO to its full potential, and the chances are that you will end up wasting your time and money. So in this article, I will provide few tips and tricks that will enable you to get the best out of SEO.

Google Keyword Planner:

The first and the easiest way to kick-start your SEO quest should be to use Google’s Keyword Planner tool. Google will give ideas for keywords if you type the link to your website or blog. It is the cheapest method and an effective one as well.

Deliver Quality:

If you want to stand any chance of growing your business and attracting viewers and potential customers, produce great and quality content that is so good and unique that it leaves a lasting impression on the minds of the viewers. A good content or article will automatically attract more traffic to the best form of marketing is by a satisfied customer itself. If you’re good at SEO but you’re continent great than you will be a machine with strong brakes but no engines.

Networking:

To be successful in any field in life it is important to build strong links with others and have a vast network at your disposal. The same applies to SEO too, leaving a good comment on other blogger’s site helps build friendship and you can ask them to write a good review about your company or service. If they have a following, then it is a win-win situation for you. You can also increase your network by actively engaging in social media forums and communities and get a loyal fan following.

Get in the mind of the customer:

To maximize the efficiency of your SEO, always try to think like customer before you get going. Keep in mind the things that a customer will perceive before he engages in pre and post purchase behavior, brainstorm the potential questions and try to answer them. If you’re able to do that, and the customers are finding answers from you, then you have hit the Bulls-Eye mark.

Capitalize on Mistakes:

For an effective SEO strategy, have a look at the strategy adopted by your competitors. Keep a keen eye on the strength and weaknesses of your competitors. Try to adopt and learn from their plus points and capitalize on their weakness and mistakes or the areas where they lag behind.

 

Paid Per Click:

Now that we have covered the fundamentals of SEO let’s shift our focus now to Paid per click (often shortened to PPC). PPC is a form of internet marketing just like SEO. The main aim of PPC is to attract visitors to a website so that they can click on the ads posted there by advertisers, in return, you will get a small commission for every advert clicked by customers. In short, In PCC, you buy visits to your site instead of waiting for it to get popular. The popularity of PPC’s can be contributed to the increasing use and popularity of search engines like Yahoo and Google in the late 90’s to the early 2000’s. As more people started using these search engines, advertiser would bid on specific keywords so whenever someone typed a search query containing those keywords a sponsored link will be displayed, which when clicked, will redirect to the advertiser’s page. In more recent time, famous websites that generate user traffic have reserved advertising space for advertisers, advertisers post their ads in that space and return the website owners get paid a fee. This is a similar process to billboard advertising.

Google AdWords:

When talking about PPC, it is crucial that we talk about Google AdWords too because it is the most popular and widely used PPC advertising system in the world. To get on google’s search result page, it is important for advertisers to deliver quality content and spend money on it. AdWords works by ranking each advertiser on its Ad Rank. This ranking is based on two main factors, Bid, and Quality Score. The CPC bid is the maximum amount an advertiser can and is willing to spend. Whereas, the Quality Score will consider the quality and relevance of the landing page. You can say that this is a type of an online auction where you bid for digital space.

Pros and Cons of PPC:

Everything on this planet has its benefits and cons, nothing in this world is flawless and same is the case with PPC. It has lots of advantages but at the same time PPC has some unwanted disadvantage, We will look at both of them for further clarity.

Advantages:

  1. In PPC, one you pay the money you have a guarantee that your page will be viewed. Even if no one clicks on your ad, it is a surety that your ad has been noticed.
  2. You can bid on specific keywords associated with a particular geo-demographic area so that within a particular region you are famous.
  3. You will see that the Return on Investment in PPC’s is much quicker than in SEO. You don’t need to dedicate much time
  4. Another great advantage of PPC is that it is a guarantee that your page will be first in Google’s search results for the particular query. Unlike, SEO in which you have no control virtually.

Disadvantages:

  1. PPC is costly. There are lots of bidders out there and if you want to win you need to bid the highest amount which usually will cost you a lot of money, So if you’re a person with a fixed budget you will have to think twice.
  2. Even when people have clicked your ad, it is not necessary that they will buy or avail your services. So you have to pay every time someone clicks on your advertisement.
  3. Once you stop funding your PPC advertisement, it will disappear from the face of this Earth like it was never there in the first place.
  4. One major disadvantage of PPC is that your competitors may play dirty and keep on clicking on your ad until your budget or quote ends and your funds are depleted.

 

Tips for your PPC Campaign:

If you want to have the best and the most effective PPC campaign for your business, the following tips will aid you immensely in your quest for a successful business.

Relevant Keywords:

Always use proper text for word and make a list of PPC keywords that make your link relevant.

Quality Score:

Improve the Quality Score by improving the quality of content on your website and make sure it is relevant. A high QS will get you more clicks at a cheaper cost.

Negative Keywords:

By using negative keywords, you will be able to control where your ad should and should not appear so as to reduce the chances of getting irrelevant clicks.

Keep an eye on your ROI:

Strictly monitors your return on investments by seeing that which click is generating the highest revenue for you. This can be done by linking your account with Google Analytics, which will keep a track of everything for you.

Target Market:

Place your ads in your geographic relevant area where most of your customers come from. If you’re providing services to Pakistan, there is no need to focus your PPC campaign on American search result.

Conclusion:

Both PPC and SEO cater to different people and businesses and are good for them in their way. SEO is suitable for people who are patient and operate on a limited budget. Whereas, PPC is for people who have no issues regarding their budget and want a quick return on their investment. For an effective online marketing campaign, it is recommended to use the technique that fits best with your attitude and personality.

In the end, I would conclude by saying that in the battle of PPC vs. SEO, both are winners as both have them have proved to be successful and have resulted in many successful businesses and ventures that have contributed to the welfare of the society as a whole.

 

Lanolin – is it worth it being in your skincare products?

Today on OiB I will be discussing about Lanolin; what it actually is, its uses and drawbacks. On the surface, Lanolin looks pretty effective and safe to use as it softens and protects your skin by quickly absorbing into your skin without clogging any pores. Oh, and no animals are hurt in the harvestating of Lanolin

What is Lanolin?

In simple English, Lanolin is the wax derived from a sheep’s wool, after the sheep has been shorn. The sheep is not hurt in this process but hey, no one ever enjoys their fur being cut off. But, the people responsible for this (cutting the fur off) specialize in this field. They do this very promptly and within minutes the sheep is back in its herd.

The clipped wool is covered with wool fat. Which is a natural pale-yellow, and water resistant wax. The purpose of this is to ensure the sheep stays dry and healthy. This wool fat is extracted by boiling the wool. This is called crude lanolin.

Refining: Essential for Safe Use

After the wax has been properly extracted. The next step is to refine this wax and remove any impurities it may contain. A recent documentary made by PBS on Lanolin showed them (PBS) purifying the wax by mixing it water and olive oil. This enabled the impurity to dissolve into the water, leaving only the off-white wax which can then be easily gathered.

Commercially, the process of purifying lanolin is pretty different. The process has many stages and is usually done in a sterile environment. This refining process is necessary to ensure the safety of using Lanolin. Lanolin can either be refined crudely or refined to a medical level, all this depends on the manufacturer and the demand. However, crude lanolin will still have some impurities whereas the medical grade lanolin is the purest and can be used by nursing mothers for use on cracked nipples.

So Why the Bad Image?

Even with all the benefits of Lanolin, you must be wondering that why it is not mainstream and not getting the recognition it deserves? Well, the answer is quite simple.

You see that Lanolin has two major problems:

  1. Even if it is refined to cosmetic grade. It will still contain impurities and there’s a high chance that they could be allergens. So if you’re prone to allergic reactions you will suffer from allergy. In this case, it is worth mentioning that Lanolin itself isn’t allergic but the impurities in Lanolin that weren’t totally finished during the refinement process cause allergic reaction. Furthermore, to whiten the color some manufacturers use chemical bleach. Also, the finished product is mixed with vegetable oils or soft paraffin’s which is derived from other sources. These impurities could have some additives.
  2. Not all, but some Lanolin can be polluted by DDT, dieldrin, lindane and other harmful pesticides. It is highly likely that these chemicals could get into our skincare products because the sheep could be eating food that has been specially treated with these or other pesticides.

How to ensure the safety of Your Lanolin:

The two problems I mentioned above can easily be solved if you buy your Lanolin from a well-established company; which can be trusted; and has known presence – with proper contact details and labelling on the product. To be 100% sure be certain that pure grade, fine grade, highly refined, or medical grade is mentioned on the label.  If you have any confusion regarding this, get in touch with the company and ask them about the grade. Remember, the best Lanolin is one that is free from any impure particles or harmful chemicals.

As a responsible citizen and human, it is your responsibility to check that any skin care product you buy has not been tested on animals.

Lastly, please note that Lanolin itself isn’t going to cause any allergic reactions. But, just to be on the safe side you should always consult your doctor before applying anything that will be absorbed by your body and as always feel free to comment your thoughts about Lanolin and share any experience(s) which will be helpful to our readers.

Grapefruit oil: Your one-stop solution to beauty, health and happiness

Hello my beautiful readers! From working  men/women to homemakers, haven’t we all felt, at some point, that we could take so much better care of ourselves, if only we had more time? Even if you can manage the time in the hectic 21st century life, it is so difficult to find the right mix of skincare and healthcare products. But what if I told you that you can achieve a healthy body and mind in less time than it takes to write that latest report for your boss? What if I told you that your skincare will be taken care of faster than your kid comes home from school?

What if I told you that nature has given us a single DIY solution that will take care of everything? An essential oil so powerful, not only it can enhance your skin, but also make you healthier physically and mentally? I know it sounds too good to be true, but today on OiB I bring you exactly that. Presenting grapefruit oil, the organic nectar known as ‘happy oil’ in many parts of the world.

Originating from Asia, grapefruit oil is the most popular essential oil in Israel (as popular as lavender in England). It is grown in Asia, the US and Brazil. It is used in perfumes for all genders and ages, and is known to uplift the spirit and improve the mood.

The oil as various health benefits. Being a strong antioxidant, it eliminates unwanted bacteria and toxins from the body. It is also a diuretic, which promotes urination. Thus it organically eliminates fats, sodium, kіdnеу and urіс dероsіts as well. Grapefruit oil is an excellent disinfectant, naturally keeping the body healthier and free from infections.

While detoxifying the body from the inside, it is also an anti-cellulite which gives you a sexier shape. Also it can be used to clear acne and pimples, as well as to get rid of oily skin. It is also good for oral health, which gives you a fresh and sweet-smelling breath. This makes it one ‘wonder oil’ which naturally takes care of your skincare needs and enhances your personality.

If these benefits were not enough, grapefruit oil can also double up as an organic anti-depressant. It simulates the body and makes you feel refreshed and alive. It relaxes the muscles and nerves, making you appear relaxed and youthful. This is your DIY cure for depression and anxiety.

Hub, Hero and Hygiene in Digital Marketing

Digital marketing is the most important department for brands these days. If a brand is present on the digital platforms then people will be aware of it otherwise the brand won’t even exist if it is not active on the virtual space. However, just your mere presence on digital won’t ensure your brand’s success because long gone are the days when you just had to post one viral content in 6 to 12 months and expect it to be the talk of the town. No Sir, things are now changing because every day you see new content being uploaded so as a result you’re content is ignored.

Keeping that in mind, most well-known companies, brands and marketing agencies are using the Hub, Hero and Hygiene approach to schedule their digital marketing activities. The main advantage of this is that the brand remains relevant throughout the year by constantly engaging with its target market.

So without further delay let’s have a look at what Hero, Hub and Hygiene Actually are.

Hero:

As the name implies this is the main campaign which will be the center point of your digital marketing strategy. A Hero campaign is usually the most important annual event of an organization or it is to create hype about a new product launch. This Hero campaign is commonly a video advertisement which is available on all the platforms of digital media.  The Hero campaign is not just limited to the target group but instead it is as much inclined towards the masses as it is to the target market.

Hub:

Hub content is exclusively for digital media and is never televised. It is tailor made for the target market which will be the end consumers of the product or service. The company’s social media profile or content about the product on relevant blogs will be the most common technique here because the aim of hygiene campaign is to give in depth details of the product.

Hygiene:

Think of Hygiene campaign as support content for your Hub and Hygiene campaigns. It is important that you carry out your Hygiene campaign throughout the year in the form of weekly tips, recipes just to keep your target group engaged so that they are constantly watching your space.  In this regard the Hygiene campaign is the most important.

Conclusion:

I have briefly tried to inform you about what Hero, Hub and Hygiene are and how it can be used. I hope you find this information useful when you’re devising your own digital marketing strategy.

My Corporate Logo’s Portfolio

What makes my logo designs stand out is the fact that I’m a business student with majors in marketing. So unlike many designers out there my logos actually represent the essence of a brand and gives an idea about what to expect from the brand by just looking at its logo. All the big brands have logos that are easily recognizable and with me you can expect the same uniqueness in your logos.

Animal Assisted Therapy: How Animals Assist in the Recovery Process

Everyday humans seem to be finding a new way to get addicted to new substances and every year you see some new addicting condition come up. Luckily, we live in an era of scientific advancements, and scientific researchers are working hard day and night to come up with new and effective ways to treat addiction.

One such way that we will discuss here is the use of Animals and Animal Assisted Therapy in helping addicts recover from their problem. Animal Assisted therapy is relatively a new concept and only began to surface some 100 years ago with the development in the field of psychology. However, in this article, we will discuss that whether or not Animal Assisted therapy is effective or not.

How Does Animal Assisted Therapy Work?

We will evaluate the effectiveness of this therapy by seeing if it has proven benefits or not. Thankfully, it does have benefits, and they are as follows.

Firstly, research has shown that humans respond much more to animals and women do form an emotional bond with animals. Thus, they participate actively in the treatment process and take the initiative.

AAT has also been associated with the development and improvement of the social skills of an individual. The relationship formed with the animal translates into a good relationship with fellow humans.

AAT has been linked with improving the social esteem and boost the self-confidence of an individual which is the key to the road to recovery and treatment of addiction.

Animal Assisted theory has also been strongly linked to reducing stress, and clinical trials have shown that the reduced activity in the adrenal cortex area is the biological factor that causes this. This, in turn, reduces adrenaline and lowers stress which helps in improving the overall mood and boosting the self-esteem.

Many women have difficulty telling and opening up their problems to humans. But, the same is not applicable to animals as studies have shown that with an animal around patients tend to respond more positively to questions and treatment.

In the end, I would conclude by saying that the evidence so far conducted from various clinical trials suggests that animal-assisted therapy is indeed effective and does work. However, the studies conducted have not been enough to generalize the result and still much more research needs to be done to come to a conclusion.